South America EducationUSA Fair 2009
 

EducationUSA Fair 2009
Invitation Letter

 
 
The EducationUSA Fair is an event organized by the EducationUSA Advising Centers in Argentina, Brazil, Chile, Colombia, Ecuador and Peru – all affiliated with the US State Department and committed to promoting higher education in the USA. We have organized and participated in international fairs for many years, and we encourage you to take part in a unique recruiting opportunity that will give your institution maximum exposure to highly qualified South American students interested in pursuing studies in the US.

Why the EducationUSA Fair?

In times of so much mixed information it is very positive to be associated with the EducationUSA, known everywhere as the official source of information about studying in the US. You can be sure that only accredited institutions will be present at the EducationUSA Fairs, and your institution will have access to local schools.

The event sponsored by EducationUSA will have its circuit in South America, covering the SIX major countries that boast the highest concentration of potential students. For a nominal fee, it provides you with a great opportunity to make a head start on your recruiting at a time when students are most alert to events of this nature. You can be present in different ways:
 
• Send a direct representative from your institution
• Ask us to select and train someone locally to represent you. This will mean considerable savings to you in terms of airfare, hotel and meal costs. We will also assume the cost of hiring the local representatives. This is an exclusive offer that we as EducationUSA Advising Centers are able to extend to you.

We are proud to announce that our Fair sponsors are the US State Department (Educational Information and Resources Branch), the US Embassies in Argentina, Brazil, Chile, Colombia, Ecuador and Peru, the Ministries of Education, the Fulbright Commissions, the American Chambers of Commerce, and other governmental agencies.

EducationUSA Fair 2009 Dates:
 
Rio de Janeiro, Brazil: August 31 - Monday
São Paulo, Brazil: September 1 - Tuesday
Buenos Aires, Argentina: September 3 - Thursday
Santiago, Chile: September 7 - Monday
Lima, Peru: September 8 – Tuesday
Quito, Ecuador: September 10 - Thursday
Bogota, Colombia: September 11 - Friday

Costs

USA University Exhibition Fee: US$1.100 per city / Total USD $7,700.00 
Fee includes the cost of hiring local representatives (if requested).
10% discount available if contract is submitted and received before July 15th 2009.


Payments must be made in full before July 31, 2009. Information on how to submit payment will be provided with the invoice.

Workshops

At least four workshops will be held during each fair, to include:
(i) Intensive English and Certificate Courses in the USA, (ii) Undergraduate Study in the USA, (iii) Selecting and Financing Graduate Programs of Study in U.S. Universities, and (iv) Fulbright Commission Scholarships for Study in the USA. All workshop presentations will be enhanced by power point technology and include information on test preparation, test centers and procedures for the TOEFL, SAT, GRE and GMAT exams.

Hotels

A list of hotels will be sent to those who enroll. Accommodations will be made at five-star hotels with consulate rates in most cities.

Flights

We can assist with domestic flight reservations within Brazil for those who request it.

Registration

To reserve your space and take advantage of a 10% early registration discount, please let us know of your interest in this proposal by July 15th, 2009. Space is limited and is provided on a first come, first served basis. You can register by completing the form online at www.educationusa.org.br. After registration, you will receive a confirmation and invoice information by email. If you have any questions, please email us at fulbrightrio@fulbright.org.br.

Wishing you the best for your university’s success in 2009,

The EducationUSA Fair Organizers



This application is made in compliance with the rules and regulations of the EducationUSA Fair Organizers, as explained in detail below.

The EducationUSA Fair Organizers will:

 
a) Contract and reserve the Fair venues in each city. All fairs will be scheduled from 5 pm until 9 pm to reach both high school and university students, their parents, and local professionals seeking graduate or intensive English study. The exhibitors can set-up their tables and materials after lunch and remove their materials from 9pm until 10pm on the day of the fair.
b) Contact and invite USA universities that offer graduate, undergraduate and intensive English programs.
c) Display and distribute specific university program and admissions materials at each table. Each university will be requested to deliver to the fair organizers, materials that represent the entire array of programs at their specific institution. The boxes with materials must be received at least two weeks before each fair.
d) Schedule visits to local high schools so representatives can meet with students and/or school officials. Those who sign up for school visits will be expected to attend.
e) Contract and train local alumni and others to work as representatives at the tables for the participating universities that do not send their own representatives. Each university or exhibitor may contact local alumni of the university in the area to represent it at the fair or the university can send its own representative to attend the table and distribute its materials at the fairs.
f) Arrange exhibit hall and workshop presentation facilities for the events.
g) Arrange Media Promotion/Advertising, campaigns in local newspapers, magazines, web sites and e-magazines, radio, local businesses, universities, high schools, professional institutes and educational agencies, etc.
h) Advertise and promote on the Web Pages and in Newsletters of the bi-national centers, and international educational agencies.
i) Place posters in local bi-national centers, universities, high schools and other select locations throughout the specific region.
j) Deliver mail-outs / e-mail invitations to known students and professionals, advising center program members, universities, professional institutes, high schools, and other interested parties listed in the advising centers’ databases.
k) Present a minimum of four workshops during each fair, to include:
(i) “Intensive English and Certificate Courses in the USA”, (ii) “Undergraduate Study in the USA” (iii), “Selecting and Financing Graduate Programs of Study in U.S. Universities” and (iv) “Fulbright Commission Scholarships for Study in the USA”. All workshop presentations will be enhanced by power point technology and include information on testing preparation and test centers and procedures for the TOEFL, SAT, GRE and GMAT exams.
l) Register the people who attend and create databases on the attendees, with specific demographic and preferences data.
m) Prepare a questionnaire and evaluation for fair attendees.
n) Follow-up with represented university programs on fair attendee contacts. The university will be provided with a list of all fair attendees. A written report on the fair’s overall success will also be provided upon request.
o) Follow-up with U.S. and Argentine, Brazilian, Chilean, Colombian, Ecuadorian and Peruvian universities who expressed interest in linkage agreements and Exchange programs.


Note: All EducationUSA Fairs Organizers in the countries of Argentina, Brazil, Chile, Colombia, Ecuador, and Peru will provide services for their respective Fairs similar to those services described above.

Contacts


Argentina:

Shanna Palmer, Instituto Cultural Argentino Norteamericano
Tel: (54 11) 5382-1526, Fax (54 11) 5382-1520, spalmer@icana.org.ar

Brazil:
Andreza Martins, Bianca Macena, Fulbright Commission Rio de Janeiro
Tel/Fax (55 21) 2511-7291, andreza@fulbright.org.br / bianca@fulbright.org.br

Thais Pires
, Associação Alumni - São Paulo Tel (55 11) 3067-2916 Fax (55 11) 3067-2936, thaispires@alumni.org.br

Chile:
Claudia Carrillo, Instituto Chileno Norteamericano de Cultura
Tel. (562) 677 7157 – 677 7127  Fax (562) 234 - 5766,  claudia@norteamericano.cl

Colombia:
Omayra Marroquín, Centro Colombo Americano
Tel: (571) 334-7640 ext 231, Fax (571) 2823372 advising@colombobogota.edu.co

Ecuador:
María Mercedes Salmon, Fulbright Commission Ecuador
Tel: (593) 222-2103, msalmon@fulbright.org.ec

Peru:
Gail Brown, Instituto Cultural Peruano Norteamericano

Tel: (511) 706-7074, Fax (511) 706-7059, gbrown@icpna.edu.pe